Wednesday, May 15, 2013

Verde, Jennifer Aniston, and Living Proof in NYC!

Meeting Jen in NYC

As some of you know Jennifer Aniston became co-owner of and spokesperson for Living Proof this past year. Living Proof is a science-driven product line based out of Cambridge, Massachusetts. We have been exclusively carrying this line for a year, so needless to say, we were jazzed to have such an awesome celeb on board!

A few weeks ago we (Deanna and Ashley) were lucky enough to be invited to a private event hosted by Living Proof and Jennifer Aniston... and after a little schedule shifting, we were in! I mean, who would miss an opportunity to meet the hair icon of our generation?! We had no idea what was going to happen. All we knew was that we were supposed to show up at a hotel in NYC, and Jen was going to be there. Done.

So we were off on our adventure to NYC.

When we arrived in the city, we realized we had one tiny problem. We had not made any arrangements for a place to change our clothes and get all gussied up for this exclusive night. So we did the most logical thing, we looped around a New York City block umpteen times. One of us drove while the other got dressed and put on her makeup, then we switched! Success! Dressed and ready to go!

So here is how the event went down. We headed up to the penthouse of this amazing hotel wearing our name badges so people would know that we were like, "totally official." The room the event was held in was relatively small, we'd guess there was less than 60 people in attendance (Deanna and I were definitely the only ones not wearing pumps.) There were yummy cocktails and fancy hor d'oeuvres floating around.  Well, the show must go on! We were sort of funneled into this little walk way, and then... there she was... Jennifer Aniston! We went through a little procession line of owners and CEOs and then we had the honor of being introduced to and shaking hands with, one of the most timeless and talented women of all time. I'd like to tell you that we had something really meaningful or special to say to her, but no. I think it took all we had to not act-a-fool and ask for an autograph. We ended up stammering out something along the line of, "Nice to meet you, such a pleasure."  But let me tell you, she... is... beautiful! And sooooooo nice!

Then the action began. First, there was a Q&A. with Jen and her long time stylist Chris McMillan. He is the one who gave Jen the "Rachel." They were both really funny and candid about it. Chris said that at that time he had drawn inspiration from stylist, Ward Stegerhoek, who ironically is a founder of Living Proof! (It all comes full circle.) Jen and Chris were also asked why they decided to partner with Living Proof over the hundreds of other lines out there. The answer seemed pretty simple. Living Proof works. Its products were designed, literally using science, to work. Jen said, "Women deserve to have a good hair day, everyday." And that my friends, is the promise behind Living Proof products.

We were then introduced to two awesome new products which will hit salons on June. A flexible hairspray called Flex and a light-weight oil satin hair serum which is packed with OFPMA (the miracle molecule). 
Living Proof also announced the launch of this super rad web series. The idea is you send in your own video for a chance to win a cut from Chris McMillan and to meet Jennifer Aniston! 

A few more people came up to speak in a little more detail about the company and where it's heading. As salon owners, we were incredibly happy to learn that Living Proof is getting on board with some salon incentives for shipping and backbar products. We were one of the first salons on the South Shore to carry Living Proof, so it was really cool to feel acknowledged and supported. 

It was a fun night! We didn't get to snap a pic with Jen (not allowed) but we got one with Chris! Chris was really excellent to speak with. He is definitely a down-to-earth person and totally relatable as a stylist. Overall it was such an amazing experience. We are so excited to see what the future holds for our involvement with this fabulous company!

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